Banner Ads Tips And Tricks

Banner ads are also known as image ads and display ads. These are nothing more than image advertisements that you can't help but run into all over the internet. Banners are cost-effective and a great way to get your business image out there for the masses to see.

Banners have been used since the start of the World Wide Web. It used to be easy to create an attention grabbing banner ad and get easy clicks. However, the internet is much more competitive now, and people want to interact with banners that do more than just grab their attention.

A good banner ad should:

* Be relevant to your web site. Let your customers know just what it is you are marketing, especially if you are looking to gain customers from your marketing niche.
* Be professional. Pictures can say a thousand words: make your graphics and colors pop. Remember, you are running a business, so keep it neat and professional.
Before you start creating your banner ads you need to consider a few options available to you:

Size
Most websites have their own requirements about the size of banner ads. These ads are usually just the regular standard sizes that have been around forever. Just be sure you know what each website requires. You can use a graphic software program like Adobe Flash or Adobe Photoshop to find the correct ad size.
Plan to use two-thirds of your banner for your image (which is your value proposition), and the other third for your call to action.

Create A Strong Title

Your title, or heading, should be an immediate attention grabber. Create a captivating and short heading that reaches out to your niche market. Vary the colors and font sizes of your headings, and make it a valuable part of your ad.

Using Banner Ads Effectively

It makes sense to place banner ads on websites that already generate a lot of traffic. It makes even more sense to place these ads on websites that actually cater to your targeted market.
One nice thing about using banners is that you can easily measure the CTR (click-through rate). If your banner ad has a click-through rate of 7%, then out of a hundred impressions (times the ad was shown), 7 people actually clicked on your link. The higher your percentage, the more clicks you are getting, the more effective your banner ad is. It really is this easy.

Buying Ad Space

Now that you have created the perfect ad banner, it is time to put it to use advertising your website or blog. You could contact individual website and blog owners to discuss prices and terms, but this whole process is really a time-consuming and stressful part of advertising. Most website owners decide to hire an advertising network that helps them with the distribution of these banners.

Find an advertising network that you like. AOL Advertising, BuyAds.com, Google AdWords, and Right Media are just a few of the available networks. Discuss ad sizes with each network to see if your ads are in compliance.

If not, you may want to change them if you choose a company you like that wants something different from what you already have. Making necessary changes before advertising makes the whole process flow smoothly.

Banner ads can be affordable and cost-effective. However, large advertisers can easily spend in the range of $2,000 to $6,000 and higher. The cost of these ads is the main reason you need to create a banner ad that will appeal to a lot of people.

The more clicks you get, the more money you will make. A good banner ad campaign will see you recoup your investment money in no time at all, and hopefully leave you a handsome profit.

My name is Juan Rademacher. I have a keen interest in traffic generation because I find it's one of the greatest stumbling blocks newbies run into. Without traffic you DON'T HAVE an online business. Banner advertising is just one of the traffic options available to you.
To read more about how to generate traffic to your website visit: http://jarwinsmarketing.com/how-to-drive-traffic-to-your-website-fast/

Article Source: http://EzineArticles.com/expert/Juan_A_Rademacher/1128355

Facebook Ads To Generate Leads

Real estate marketing used to be about referrals, direct mail and flyers. Now, it's gone on-line and marketing through Facebook is an excellent digital marketing opportunity. If you are looking for an ad platform that allows precise demographic and behavioral targeting, then look no further than Facebook. This cost effective medium allows for a competitive advantage among local competitors.
If you are a Facebook user, then you have seen sponsored ads creep into your news feed. If you are thinking about creating a Facebook ad to generate leads, then you will need to get a few things in order to begin. The first must have is a Facebook business page. While it doesn't take a marketing professional to create Facebook ads, it does take some time to develop an ad set and make sure the ads are working. Each ad allows for an image as well as text and a call to action button. A variety of options are available for ad placement varying from a right-hand column advertisement to a mobile or desktop news feed. Understanding your target audience is an essential component in creating any successful Facebook ad campaign.

Ad Targeting
Facebook marketing allows for laser-focused targeting of leads and utilizing Facebook ads to promote real estate services can be a very cost-effective method for gaining qualified leads. Among the top targeting areas are income, behaviors and interests as well as geographic Location. As an example, Facebook offers a behavioral category that's termed "Likely to Move." Other great lead generation possibilities include targeting by life events or home value.

Ad Budgets
Ad budgets can vary significantly, but the biggest thing to pay attention to is the amount of return that you get. Most recommend starting off with a lower advertising budget that won't break the bank. Then determine how the ad is working through engagement and conversions.
Advertising can be done for as little as $2 a day with some major companies spending upwards of $200,000 per day. There are two different pricing systems that Facebook offers: cost per click (CPC) and cost per mile (CPM). The CPM is what you pay per thousand impressions whereas as the CPC allows you to set a price that you will pay for every time someone clicks on your Facebook ad.

Ad Objectives
Without having clear goals in place for a Facebook ad campaign, then you are wasting money. Facebook offers "objectives" which allow you to choose what you want from your ad campaign. Do you wish to increase website conversions? Promote a page? Get people to claim your offer? There are a wide variety of options available to choose from, but the increase in website conversions should be what you want to focus on primarily if the goal is to capture leads.

Capturing Leads
Want more leads? Sure everyone does. But many don't know what to do with them once they get a lead. Having a system in place to capture leads before placing a Facebook ad is crucial. Some wing the Facebook ads and wonder why little to no results are realized. Without planning ahead and having a solid lead capture system in place, the time and money spent on Facebook ads aren't worth it. Obtaining contact information, if only an email will help build up a database.

Without the ability to generate leads business won't come. That's why Facebook ads are a great and cost-effective way to generate highly qualified leads for just about any business. Real estate marketing experts generally agree that Facebook is one of the top ways to gain quality leads. Every day over 900 million people log in to Facebook, so it is a great platform to reach people on for a lead generation tool. Setting up a Facebook page is free, it's only when you want to create an ad that it costs money. Utilizing Facebook's advertising program as an inbound marketing tool can be done through highly targeted ads. A recent Merchant Circle study reported that over 20 percent of small businesses in America have utilized Facebook to help promote their business. And, over 65 percent of businesses stated they would use Facebook ads again. Facebook ads offer flexibility and are also user-friendly to set up and maintain.

Article Source: http://EzineArticles.com/expert/Rick_Toney/2103701