Tony Robbins Business Mastery

Showing posts with label content. Show all posts
Showing posts with label content. Show all posts

Friday, 16 October 2015

Website Promotion Without The Headache

If you are busy building tons of backlinks, worried about your keywords and pulling your hair out about SEO, shaking in your boots about thousands of competitive websites, and crying in your sleep over Google updates. Then you are not alone.
If that is you and you really are worried about any or all of the above, then I am here to say this, do not ever rely on any other company, website or search engine to get you results.
Terms Change
Over time, terms always change and if you do not keep up with those changes you may well fall by the wayside and lose customers, readers and ultimately money. Only if you are relying on those very websites for traffic.
New and Unique Content
All websites and blogs are crying out for new and unique content all the time. Google is a company just like any other and they want to offer the best and most relevant and unique content to give to their users. If it's old and perhaps outdated content then that web page will ultimately end up not being ranked.
Outdated Websites.
If your website looks a little outdated, then this will turn people off and they may leave without even reading what you have to say. The obvious answer to that is to keep your website looking current and new.
To keep up with all the changes and updates you will find yourself spending more time worrying about things like SEO and keywords along with the content you are trying to write.
This is an extra worry. Because in two or three years time it all starts over again. They make some change and you have to check your content, your keywords and a whole host of other stuff they now expect of you!
What can we do to combat this and stop worrying what they expect?
The first solution is to not rely on them. Don't put all of your eggs into one basket, a good cliché that you should remember.
Do not only rely on Google's PR system to get you traffic. Or any of the other stuff that is relevant right now.
Instead think outside the box. Here are a few alternatives you can think about.
Magazine and Newspaper Promotion.
Is the internet the only place you can advertise your services? Have you ever thought of looking in real magazines or newspapers for promotion? Picking the right magazine which is relevant to your business is imperative.
Email Lists.
Look into getting your business promoted using ezine publishers lists. A lot of ezine lists are always looking for content to send to their subscribers. Contact them and offer to write some content for them, promoting your website at the end of the article.
Forum Marketing.
There are some internet marketers who make a killing by only promoting their products and services using forums. This one is not a quick fix, you will have to spend a lot of time there using the forum before you are trusted by other users.
Partner with Someone.
You can partner with another business who is in the same niche as your own and cross promote each others products. How about building a joint venture product to offer to both of your existing customers. This can yield you very good results.
PPC.
Of course it goes without saying the PPC will give you the fastest results, but Google is not the only place to advertise your wears. Social media sites like Facebook and Twitter and even YouTube are great alternatives.
I am not trying to convey that using SEO or Keywords is unimportant, what I am trying to say is don't worry so much about it and concentrate your efforts on what you do best, not what other companies want you to do.
Give your readers the best experience you can and they will come back for more.
Another great way of website promotion is to write a simple article showing your expertise in your niche. This is often a overlooked internet marketing strategy.
You can gain recognition and credibility by writing articles. See how this kind of website promotion works athttp://articlemarketingresource.weebly.com and see how simple it really can be.
See how you can write articles and then you will be able to promote them using simple strategies outlined in my blog.

Tuesday, 21 July 2015

Creating Compelling Content: 5 Elements Of Great Blog Posts (From A Reader's Perspective)


Expert Author Steve Shaw
Any blogger wants to be successful in their business. In that case, they would do all it takes to capture maximum readers. However, the biggest challenge is getting those readers. Here are a few tips to help you;
1. Provide information that is useful, practical and improves the reader's life
This is an important element as the more value you give to the consumer, the better returns you will get from them in the long run. When you provide content that is great, you encourage readers to continue reading your blogs for a long period of time and also sharing the same with others.
Bloggers should know that when their blogs or websites gain authority over time, the higher they will grow in ranking and even more search traffic they will definitely attract. This means that they should not give the search engine the top most priority since it is achieved best by Google semantic search abilities.
2. Your title should be attractive and catchy to readers
The title should capture a topic that interests many of the type of readers you want. This should be done in an interesting way so that their attention is grabbed. However, this takes practice to notice the kinds of titles that attracts people the most. The following can be used to have a spicier title
a) Include a colon character to break up titles that are long to ones that are manageable.
b) How To- type titles that people are often hungry for to get information that can be absorbed easily.
c) List – type titles that intrigue the reader to find out what elements are there.
d) Including parenthesis to break titles and attract more eyes.
3. The blog post should be long enough
This is important so that it can give the readers all the information they need to know about the post. Nevertheless, it should not be exaggerated until it loses value and negates its benefits. It should be as long as it is required to be to offer information you want to be shared and add value to readers. That implies that it shouldn't be so long by adding fluff. It should just be brief and clearly expressed. On the other hand it shouldn't be extremely short such that the reader feels short- changed as the title is not succinct.
4. The writing should connect the writer and the reader
This is of great value, especially to bloggers who post for business purposes. This is because they get to create a good relationship and trust with their readers. In that case, you need to ensure your posts connect with you as the writer. In other words, most people prefer reading blogs that are related to real life stories that fit naturally with the topics of discussion. People prefer personal experiences rather than just unadulterated information. This will definitely compel more readers to be attracted to your posts because it also relates to their personal lives.
5. How to apply provided information
A blogger should be able to provide the necessary and clear instructions on how those who read their posts should apply the type of information provided for them. That is, you need to always keep them engaged and they will surely share the content you give them. All you need to do is by clearly stating to them how your post is an added advantage to them and they will stick for a long time.
Therefore, before clicking that button, as a blogger, you should first consider the above points if you want to get more readers sticking to your post all the time.
time.

Thursday, 28 May 2015

Top 10 Commandments of Affiliate Marketing

Affiliate programs can be a big source of revenue. The key to maximizing your earnings is engaging your readers. Unlike traditional ads where you are paid for impressions or clicks, affiliates are only paid when/if a specific action is performed. The action might be a purchase or signing up for a newsletter, but regardless, you are not paid until you've compelled your readers to act.
With that in mind, here are the Top 10 Commandments for affiliate marketing success.

1.  Know Your Audience

The most successful way to use affiliate programs is to anticipate and meet the needs of your readers. Consider why they are coming to your site. What are you providing that they are looking for? Make sure the affiliate products you are promoting provide a solution to your audience's problems.
If you are writing about sports, don't put up affiliate ads for printer toner just because everyone has a printer and those programs have a high payout. The people who are coming to read commentary or get stats for their favorite teams aren't thinking about those things when they're on your site.
The more relevant the ads are to your readers, the more likely they will use them.

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2.  Be Trustworthy

Readers are savvy. They know an affiliate link when they see one. If you break their trust by promoting a product you don't believe in or take advantage of their visit with too many ads, they will leave and never come back.
It is your repeat visitors that will drive traffic. They are the ones who will give you linkbacks, spread the word, and recommend your site as the go-to place for valuable content. You need to build a relationship based on genuine content.
If your visitors don't think you're being honest, they won't read anything else you have to say.

3.  Be Helpful

Think of affiliate ads as additional resources that complement your content. Give value to your content by making it helpful, useful, and informative.
Don't put up a list of your favorite books, hoping people will click on the affiliate link, purchase the books (just because you listed them), so you can cash in on a sale. Take some time to write a detailed review, and use affiliate ads to point them in the right direction if they decide to act on your information. That's what affiliate ads are for. If you write a great review recommending a book and readers buy the book because of it, you should get something for that.
But just throwing out links to products with no rhyme or reason will result in a quick exit by visitors.

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4.  Be Transparent

Always disclose your affiliations. Your readers will appreciate your honesty, and will feel better about contributing to your earnings. If they sense that you are being less than honest about your affiliations, they are savvy enough to bypass your link and go directly to the vendor just to avoid giving you referral credit.
Honesty and full disclosure is a necessary part to building a loyal reader base. They know they are supporting you by using your referral links. Make them happy and eager to do so.

5.  Select Carefully

Take the time to go through all the different options for products or services available through the programs. Put some thought into which products or services your readers may need or like. Also, change the ads around often, try different ones, and use different graphics and text to see which are the most effective.
It may take some time before you figure out the best formula, and you may also find that you need to continually rotate ads to attract more attention.

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6.  Try Different Programs

If one particular program doesn't seem to be working for you, try another one.
Affiliate programs don't look the same. They offer different products, services, and payment structures. Some programs will have a lifetime payout on sales while others will limit it to 30-90 days. Some programs allow much more flexibility in the types of ad units available, as well as colors and design so it fits better on your site's layout.
Also, check your favorite vendors to see if they run their own affiliate program. Sometimes you can go directly to the source. You're not limited to big affiliate networks.
Integrate systematic ad testing into your strategy to maximize your profits.

7.  Write Timeless Content

Your old content can still be valuable even though it's no longer on your front page. Take advantage of the long term opportunities by making sure you provide timeless content.
If visitors come across your older content first, and find that it offers dated information, they will leave right away. Of course, information moves forward, so relevant content changes quickly. You can make your content timeless simply by adding links to your updated articles on your old ones.
Many platforms allow you to show "most recent" or "most popular" or "related articles" on every page, so no matter how old the article is, it will always show access to your new ones. Your old content can make money for you indefinitely.

8.  Be Patient

Affiliate revenue grows and builds up with time. Remember that some programs offer lifetime payouts. If you refer a visitor, you may continue to make money from that one visitor even if he doesn't come back to your site. Also, as long as you have referral links still active in your old posts, they may still payout for you.
Affiliate programs aren't a get rich quick plan, but it provides opportunity to make passive income in the future.

9.  Stay Relevant

Keep up to date on the latest offerings of your affiliate programs. New ad units, advertisers, and tools are constantly being added to improve usability and be more visually appealing. Small changes go a long way in motivating action by readers. You may be left out in the dust by being complacent with your strategy.
Don't get lazy about monitoring trends and exploring new opportunities.

10.  Content Comes First

Above all else, your content must be your highest priority.
Your content is your foundation, the life blood on which the site exists. Without valuable and helpful content, readers won't come. Focus on providing excellent content, and the monetizingstrategies will work out.
Once you start compromising your content to cater to the affiliate programs or any other money making venture, you will lose your readers. Once that happens, you will lose the opportunity to receive any earnings from any of your ads, be they CPMCPC, or referral based