Website Promotion Without The Headache

If you are busy building tons of backlinks, worried about your keywords and pulling your hair out about SEO, shaking in your boots about thousands of competitive websites, and crying in your sleep over Google updates. Then you are not alone.

If that is you and you really are worried about any or all of the above, then I am here to say this, do not ever rely on any other company, website or search engine to get you results.

Terms Change
Over time, terms always change and if you do not keep up with those changes you may well fall by the wayside and lose customers, readers and ultimately money. Only if you are relying on those very websites for traffic.

New and Unique Content
All websites and blogs are crying out for new and unique content all the time. Google is a company just like any other and they want to offer the best and most relevant and unique content to give to their users. If it's old and perhaps outdated content then that web page will ultimately end up not being ranked.

Outdated Websites.
If your website looks a little outdated, then this will turn people off and they may leave without even reading what you have to say. The obvious answer to that is to keep your website looking current and new.

To keep up with all the changes and updates you will find yourself spending more time worrying about things like SEO and keywords along with the content you are trying to write.

This is an extra worry. Because in two or three years time it all starts over again. They make some change and you have to check your content, your keywords and a whole host of other stuff they now expect of you!

What can we do to combat this and stop worrying what they expect?

The first solution is to not rely on them. Don't put all of your eggs into one basket, a good cliché that you should remember.

Do not only rely on Google's PR system to get you traffic. Or any of the other stuff that is relevant right now.

Instead think outside the box. Here are a few alternatives you can think about.

Magazine and Newspaper Promotion.
Is the internet the only place you can advertise your services? Have you ever thought of looking in real magazines or newspapers for promotion? Picking the right magazine which is relevant to your business is imperative.

Email Lists.
Look into getting your business promoted using ezine publishers lists. A lot of ezine lists are always looking for content to send to their subscribers. Contact them and offer to write some content for them, promoting your website at the end of the article.

Forum Marketing.
There are some internet marketers who make a killing by only promoting their products and services using forums. This one is not a quick fix, you will have to spend a lot of time there using the forum before you are trusted by other users.

Partner with Someone.
You can partner with another business who is in the same niche as your own and cross promote each others products. How about building a joint venture product to offer to both of your existing customers. This can yield you very good results.

PPC.
Of course it goes without saying the PPC will give you the fastest results, but Google is not the only place to advertise your wears. Social media sites like Facebook and Twitter and even YouTube are great alternatives.

I am not trying to convey that using SEO or Keywords is unimportant, what I am trying to say is don't worry so much about it and concentrate your efforts on what you do best, not what other companies want you to do.

Give your readers the best experience you can and they will come back for more.

Another great way of website promotion is to write a simple article showing your expertise in your niche. This is often a overlooked internet marketing strategy.

You can gain recognition and credibility by writing articles. See how this kind of website promotion works athttp://articlemarketingresource.weebly.com and see how simple it really can be.

See how you can write articles and then you will be able to promote them using simple strategies outlined in my blog.

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Creating Compelling Content: 5 Elements Of Great Blog Posts (From A Reader's Perspective)

Any blogger wants to be successful in their business. In that case, they would do all it takes to capture maximum readers. However, the biggest challenge is getting those readers. Here are a few tips to help you;

1. Provide information that is useful, practical and improves the reader's life

This is an important element as the more value you give to the consumer, the better returns you will get from them in the long run. When you provide content that is great, you encourage readers to continue reading your blogs for a long period of time and also sharing the same with others.

Bloggers should know that when their blogs or websites gain authority over time, the higher they will grow in ranking and even more search traffic they will definitely attract. This means that they should not give the search engine the top most priority since it is achieved best by Google semantic search abilities.

2. Your title should be attractive and catchy to readers

The title should capture a topic that interests many of the type of readers you want. This should be done in an interesting way so that their attention is grabbed. However, this takes practice to notice the kinds of titles that attracts people the most. The following can be used to have a spicier title

a) Include a colon character to break up titles that are long to ones that are manageable.

b) How To- type titles that people are often hungry for to get information that can be absorbed easily.

c) List – type titles that intrigue the reader to find out what elements are there.

d) Including parenthesis to break titles and attract more eyes.

3. The blog post should be long enough

This is important so that it can give the readers all the information they need to know about the post. Nevertheless, it should not be exaggerated until it loses value and negates its benefits. It should be as long as it is required to be to offer information you want to be shared and add value to readers. That implies that it shouldn't be so long by adding fluff. It should just be brief and clearly expressed. On the other hand it shouldn't be extremely short such that the reader feels short- changed as the title is not succinct.

4. The writing should connect the writer and the reader

This is of great value, especially to bloggers who post for business purposes. This is because they get to create a good relationship and trust with their readers. In that case, you need to ensure your posts connect with you as the writer. In other words, most people prefer reading blogs that are related to real life stories that fit naturally with the topics of discussion. People prefer personal experiences rather than just unadulterated information. This will definitely compel more readers to be attracted to your posts because it also relates to their personal lives.

5. How to apply provided information

A blogger should be able to provide the necessary and clear instructions on how those who read their posts should apply the type of information provided for them. That is, you need to always keep them engaged and they will surely share the content you give them. All you need to do is by clearly stating to them how your post is an added advantage to them and they will stick for a long time.

Therefore, before clicking that button, as a blogger, you should first consider the above points if you want to get more readers sticking to your post all the time.

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Luring Clients Through Your Blog

Blogging can be an extremely effective, inexpensive, and compelling way to get your readers to become clients. If your blog posts are well written and thought-provoking, they will ensure that your brand and your offerings affect your readers in a way that makes the content stick with them and gets them not only to think about what you are saying but also to keep you on tip of their tongues when it comes to their needing what you are offering.

Allowing your blog to lure clients: If you do it right, your blog will produce many positive results that will keep on giving to you, many times over. You want your blog to elevate your professional reputation, boost your visibility, build your credibility, and ultimately get you more clients. There are several ways in which you can accomplish all of that, including the following:

• Offer up fresh blog content frequently and consistently: When it comes to your commitment to blogging, the number of blogs that you post per week is less important that your consistency. Of course, it goes without saying that the quality of your content must also be top notch each and every time you post a blog. You may be surprised at how quickly people will get used to your wonderful blogs and they will definitely be able to tell the difference quickly if you offer any quality that is less than what they are used to reading. In a big way, it is a compliment that they are paying such close attention to what you are sharing with them. The one objective that you should have in mind more than other objective is that they should not only keep coming back to read your content over and over again but that they should also value it enough to want to share it with other people.


• Use your company's domain name: If your domain name contains your company's name, by all means, use it. It is a great way to get people to remember your business (and you). Another positive result that will happen will be that the search engines will index your company's name if it keeps showing up over and over again. That means that your search engine rankings will be higher than they would be if you used some other name (including your personal name). It is important to remember that the higher your search engine rankings, the greater your visibility will be and the more easily people will find you online.


• Find your voice: It is extremely important that you have a unique voice, which will come through loud and clear in your writing. If you can develop a unique voice, people will react positively to what you are saying and to how you are saying it. Your voice should be a clear representation of you and your business. Your voice should express your passion, your ethics, and anything else that you hold near and dear to your heart. If you aren't sure how to find your voice, it may make it easier for you if you can identify other people's voices in your niche or industry. If you are able to identify what you like about those other voices, you can emulate them.


• Don't forget the links: One of the best ways to start interacting with your prospective clients is by providing them with links that are valuable to them. Of course, in addition to links, you must make sure to include a call-to-action so that they can reach out to you and your relationship will start to develop. Your included links will allow your prospective clients to get to know you and your business.


• Blow your horn loudly: Your blog is one of the most powerful tools that you have. Make sure to promote it effectively so that you get the mileage from it that you deserve and want. Push your blog on your website as much as you can and people will pay attention to what you are saying. It is critical for you to remember that your blog is a thing of value and you owe it to yourself to push its positive attributes as much as you can.


• Get as much mileage out of your content as possible: When it comes to well-written content, you may be able to get a lot more use out of it than you think. Repurposing or recycling previously posted content can work really well for you. It is important to remember that if you are going to repurpose your content, it should not be time-sensitive. It should be content that can be used at any time.


• Show them your hook: It is very important that you have a unique selling proposition (USP). You need to find an unusual angle that will attract people. You want to get people to stand up and pay attention, with a clear understanding that what you are offering them is better and more exciting than what anyone else is offering. That will be your calling card.

Conclusion When it comes to luring your clients, it is important that you clearly express the idea that your story connects with them on a human/emotional level. If they can't relate to what you are saying, your relationship won't have the chance to develop and to flourish. The relationship is at the heart of your success.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let's have coffee.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

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