Facebook Ads To Generate Leads

Real estate marketing used to be about referrals, direct mail and flyers. Now, it's gone on-line and marketing through Facebook is an excellent digital marketing opportunity. If you are looking for an ad platform that allows precise demographic and behavioral targeting, then look no further than Facebook. This cost effective medium allows for a competitive advantage among local competitors.
If you are a Facebook user, then you have seen sponsored ads creep into your news feed. If you are thinking about creating a Facebook ad to generate leads, then you will need to get a few things in order to begin. The first must have is a Facebook business page. While it doesn't take a marketing professional to create Facebook ads, it does take some time to develop an ad set and make sure the ads are working. Each ad allows for an image as well as text and a call to action button. A variety of options are available for ad placement varying from a right-hand column advertisement to a mobile or desktop news feed. Understanding your target audience is an essential component in creating any successful Facebook ad campaign.

Ad Targeting
Facebook marketing allows for laser-focused targeting of leads and utilizing Facebook ads to promote real estate services can be a very cost-effective method for gaining qualified leads. Among the top targeting areas are income, behaviors and interests as well as geographic Location. As an example, Facebook offers a behavioral category that's termed "Likely to Move." Other great lead generation possibilities include targeting by life events or home value.

Ad Budgets
Ad budgets can vary significantly, but the biggest thing to pay attention to is the amount of return that you get. Most recommend starting off with a lower advertising budget that won't break the bank. Then determine how the ad is working through engagement and conversions.
Advertising can be done for as little as $2 a day with some major companies spending upwards of $200,000 per day. There are two different pricing systems that Facebook offers: cost per click (CPC) and cost per mile (CPM). The CPM is what you pay per thousand impressions whereas as the CPC allows you to set a price that you will pay for every time someone clicks on your Facebook ad.

Ad Objectives
Without having clear goals in place for a Facebook ad campaign, then you are wasting money. Facebook offers "objectives" which allow you to choose what you want from your ad campaign. Do you wish to increase website conversions? Promote a page? Get people to claim your offer? There are a wide variety of options available to choose from, but the increase in website conversions should be what you want to focus on primarily if the goal is to capture leads.

Capturing Leads
Want more leads? Sure everyone does. But many don't know what to do with them once they get a lead. Having a system in place to capture leads before placing a Facebook ad is crucial. Some wing the Facebook ads and wonder why little to no results are realized. Without planning ahead and having a solid lead capture system in place, the time and money spent on Facebook ads aren't worth it. Obtaining contact information, if only an email will help build up a database.

Without the ability to generate leads business won't come. That's why Facebook ads are a great and cost-effective way to generate highly qualified leads for just about any business. Real estate marketing experts generally agree that Facebook is one of the top ways to gain quality leads. Every day over 900 million people log in to Facebook, so it is a great platform to reach people on for a lead generation tool. Setting up a Facebook page is free, it's only when you want to create an ad that it costs money. Utilizing Facebook's advertising program as an inbound marketing tool can be done through highly targeted ads. A recent Merchant Circle study reported that over 20 percent of small businesses in America have utilized Facebook to help promote their business. And, over 65 percent of businesses stated they would use Facebook ads again. Facebook ads offer flexibility and are also user-friendly to set up and maintain.

Article Source: http://EzineArticles.com/expert/Rick_Toney/2103701

How To Properly Use Lead Generation That Results in More Sales

Tell tale signs you're leaving money on the table and how to create more sales with your marketing.

Marketing can mean a lot of different things to entrepreneurs and business owners. For some, it's a form of advertising and to others, it's getting more known on Social Media. Still others see marketing as a means for lead generation: doing whatever it takes to get people into a database list.

According to the American Marketing Association:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Indeed, marketing is the cornerstone of any business, large or small. Without marketing, you will have a very hard time creating a sustainable business.

And for those that direct their marketing efforts into list building, this act alone is not enough.

You also need a plan in place to actively nurture these leads. Sadly, many fall short in this critical step to converting those leads into paying customers.

After reading this article, you'll discover specific ways you can optimize your lead generation efforts and convert those leads into sales. Have you given any thought to lead generation marketing before? Leave a comment below and share your biggest take away from the 5 tactics below.

Are you falling short with your marketing efforts?

Here are some signs you're leaving money on the table:

- you send occasional newsletters only when you feel inspired or when you have the time;

- you don't respond to those who comment on your social media;

- you offer free downloads but don't require an opt in for people to access them;

- you don't have a way to capture names and email addresses on your website;

- you don't have a plan in place to lead people through your product funnel.

If you are guilty of any of the above scenarios, then more than likely your marketing efforts are being done in vain. The fact is, most modern businesses rely on marketing for sales success.

And if you haven't given list building any attention at all, you are missing out on a big opportunity to get more sales.

Here's how to create more sales with your marketing:

1. Provide a free giveaway. Because it's rare that someone who first visits your website will buy from you, a free giveaway of something your target market will want to have is a means to capture their contact information and put them into your mailing list. You want to create an irresistible offer like a free PDF download, CD or video that's available on your website pages or as a standalone landing page. From there, you are now able to continue to build a rapport, share information, and send promotions that will keep you top of mind.


2. Reach out to social media leads. When followers leave a comment on your social media accounts, send them a private message and tell them how insightful their advice or comment was. Offer a free consult, product discount or something else of value as a thank you. You can gather your fan's contact information who have liked/commented on your social media page and email them a personal note thanking them for being a fan and offering a special "insider discount" or something exclusive they can't resist. Remember it's against the law to automatically add them to your bulk mailing list without their expressed permission first, so this tactic can only be done by individually emailing these people. If you use Facebook ads, you can create a specific list in the Facebook Power Editor to target those who have liked your page. Then create an ad campaign that will be seen by those who already know of you and are possibly in your target demographic.


3. Work your network. Are you letting your LinkedIn contacts just sit there? Send your connections a personalized note thanking them for the connection. Tell them you'd love to set up a time to talk on the phone to get to know each other's business better and how you can help one another. You can also be cognizant of their birthday or other milestone and wish them a great day or congratulate their accomplishments. This can lead to referrals or even new clients. Be honest and genuine with the intention of truly serving others and they will be receptive to your offer.


4. Share the love regularly with your fans. Keep the relationship with your newsletter list, blog readers, and social media fans strong by posting often and regularly. Give them the feeling of community and that they are getting something special by being a part of your fan base that they can't get anywhere else. When your rapport is strong, your followers will be more receptive and excited when you share offers for free consults, teleseminars, special offers and product sales.


5. Automate your follow-up. Write a series of prescheduled autoresponder emails that people get when they first sign up for your list. This can include further valuable information to enhance the giveaway they received, an invitation for a free consult, how to connect with you on your social media pages, links to popular blog articles, answers to most asked questions, and a special "welcome package" that contains offers and bonuses. Automation saves you time and helps nurture the lead by further sharing something of value. It helps to continue to build the relationship and gets it off to a great start.

What? You don't have TIME to do this?

Unfortunately many entrepreneurs try to do everything themselves. They get so caught up working IN their business that they don't work ON their business nearly enough.

The key to breaking through this barrier is to hire a team to make sure qualified leads aren't slipping through the cracks.

If you aren't making the kind of money you'd like, take a review of your marketing processes. Chances are you'll see places where your lead generation activities could be refined and tweaked to get you much better results.

Remember to never skimp or cut back on your marketing. It's not a question of whether or not you should have a marketing budget or how much to spend, it's making sure that you have thought through the entire lead generation process from beginning to end and have put adequate resources into place that will get you the biggest return on your investment.

It may be the most important thing you do for your business.

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