The All-Important Countdown To Increasing Sales!

Email marketing is used by thousands of businesses, small and big, worldwide. It is the ideal way to lure in new customers and increase revenues.

Companies may not have the time, resources or simply the knowledge to carry out email marketing and believe they may have more important things to focus on in their business.

But, email marketing is a must when trying to attract more customers, achieve higher ROI, and really take your business to new heights.

There are a number of benefits of implementing email marketing into ANY business; such as time saved due to automation of emails follow ups and marketing campaigns, improving conversion rates by offering leads services or products that match their buying habits, saving costs multiple phone calls and more expensive forms of marketing, and more.

So let's talk about the top 10 reasons why it's vital that your business takes advantage of this powerful marketing tool.

#10: It's Time To Separate

Wouldn't it be great if you could separate your database of contacts into groups depending on their interests, gender, demographics, etc, to target them with specific offers and promotions based on them as an individual? Well email marketing lets you do just that; and that is why it is so effective.

By segmenting your leads and sending emails according to that particular group's interests, you can target the right people, with the right messages, at the right time.
This will certainly boost your engagement with your potential client, open rates, clicks and, ultimately, your conversions.

#9: More For A Rainy Day

Saving money; this is a benefit that should certainly win many businesses over.

There are significantly lower costs with email marketing as opposed to mainstream marketing. No postage costs, printing costs, exposure costs, etc. Fees for sending out emails are vastly lower than other marketing channels, but results are considerably better.

According to MECLabs Companies sending over 100,000 emails each month see a 94% return on investment.

#8 It's Your Call

You will not find many marketing platforms that allow a reader to impulse buy or purchase within a click of a button after seeing an offer.

A call to action will allow your reader to do exactly what you want them to. It is your time to shine in your emails and really attract them to take the action to purchase from you.

You can have multiple call to actions in one message for the same offer and when your desired action has been taken, you can automatically and immediately send another offer to complement the one your client has shown interest in.

Thus, your call to action in your emails is extremely important in driving traffic anywhere you want them to go online; your website, landing page, social media page etc; something you cannot do with offline marketing.

#7: They Want It

Email marketing is the only online marketing tool where your leads can actively choose to receive your messages when they opt-in on your website landing page. Thus you know that they are willing interact with your brand, giving way for more chance of your emails being read and responded to.

Emails are one of the only online marketing methods where you can build 1-2-1 relationships with your clients on an ongoing bases through mass messages.

#6: Easy Peasy

You do not need a huge team in order to be successful in your email marketing plan. It is possible to make your emails stand out with eye-catching templates, images, videos and logos.

Plain text email is used by many businesses as opposed to HTML as, more often than not, it is the content which is the most important to the reader. But, it is always nice to have something visually enticing.

You don't need to be a wizz at HTML coding either to create an attractive email template for messages, with many email sending systems providing user-friendly drag-and-drop style email designer built within them for you to use. Easy!

#5: Track, Track, Track

This is an aspect of email marketing that is extremely important; tracking open, click-through rates and conversion rates through your marketing software.

This means that you will be able to see where you are going wrong, what you can improve, what messages and offers are getting the most interest and engagement, and how to really get those conversions your business needs based on your readers habits.

This approach is much more effective that taking a 'spray and pray' approach to your marketing. 'Spraying' your marketing message out to anyone and 'praying' that it hits on the right person, will not only waste your time and reduce your ROI, but also prevent your company from attracting new customers and increasing business as quickly and efficiently as you can with email marketing.

#4: Sharing is Caring

Your emails can easily be forwarded to friends and family of your reader. This will introduce even more sign ups to your business, increasing brand awareness, and in turn, boost those all important profits!

Through email marketing you can also utilise 'refer a friend' emails, whereby you can offer your customers discounts, deals or something for free if they pass on your details to a friend. This way you are not only bringing about brand awareness, but also increasing the chances of gaining new clients through your email marketing methods.

#3: Spread the Word

Can you think of another marketing platform where you can send direct instant messages to an abundance of people from all over the world?

I am sure you thought of social media, where you can certainly spread your word across the globe. But, with social media, you will never know who read your content and who didn't unless they retweet or like what you post. With email, you can send messages across a global audience in a matter of minutes and know which messages are getting the most attention, where.

#2: It's Happening Right Now

Email marketing is instant. This means that you can see immediate results after sending your emails. This is a great means of marketing if you have a limited time offer which sparks a sense of urgency among your audience to make them purchase fast!

Print or broadcast campaigns will leave you waiting for at least for a couple of weeks until you can see and results from your efforts, and that is assuming that you are able to tell which conversions came from which marketing message.

#1: Show Me The Money!

I put this point in the #1 spot, because at the end of the day, why are you marketing your business?

To see results!

If ever there was a reason you choose to invest in email marketing, it should be for incredibly high return on investment.

According to Direct Marketing Association, 'for every $1 marketers spend on email, the average ROI is $40'.

That's a whopping 4,000% ROI!

Now that says something, right?

Email marketing is the way to truly increasing your business and taking it to new heights.

By implementing email marketing in your business, you will have more time to focus on the core aspect of your business while your automated email marketing runs smoothly in the background. Say goodbye to the days of posting ads in the newspaper and hoping to receive a call.

With email marketing you can target, track and segment your leads through their habits and interests.

Reduce costs, save time and increase revenue? Yes please!

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Email Marketing Tips and Tricks to Improve Click-Through Rates

Businesses all over the world are consistently finding the most efficient ways to establish a powerful online presence, brand credibility and viability in the multifaceted world of entrepreneurship where competition becomes tougher each day. Through time, beating the odds have truly become daunting and strategizing would still be the best option; hence improving email marketing campaigns to keep up with the fast-paced industry.

Email marketing has been and will still be one of the most powerful ways to get any brand's message across potential clients and customers. Having a targeted audience as email recipients is one of the many essential aspects of any email marketing strategy, creating the content to be sent to these customers is another; and getting the email recipients to open is yet another of the greatest challenges. But email marketers also have to realize the opens are not enough and click-throughs would be more significant.

Escalating the click through rates is one of the dilemmas of most online businesses as they are more often below the average and may sometimes stay that way for a relatively long period of time and worse, click throughs may even fall deeper. This is something that companies have to ponder on and boost their click-through rates for about 55% or more; here's how:

· The very first thing that should be done is to initially improve email open rates. The main objective of every email marketing campaign is to have customers click through and land on the business website, but having these recipients to open the emails and read on is also something quite difficult, so here's what marketers have to do;

o Create an attention-grabbing subject line.

o Have a targeted email list. There is no use sending the emails to millions of recipients because they might not be the suitable people to send the messages to because different people have different interests and preferences and basically most people get annoyed by the tremendous number of unwanted emails. Segmenting the email list to interested individuals most likely would do the trick.

o Keep sending the emails consistently and not sporadic when the business just has to sell something to the recipients, this may discourage the customers from opening the rest of the emails or worse, they may even unsubscribe.

· Including social sharing options in the email marketing scheme has been proven one of the effective tricks that could significantly increase the click-through rates for about 30% to 55% especially when three or more social sharing sites are being used. Direct recipients of the emails may not be interested in the business' brand, but some of their friends and followers might be, so there is a greater chance that click-throughs from the recipients' extensions can be achieved effectively.

· When hyperlinking, using direct keywords are far better than the generic links as email subscribers would exactly know where it will lead them to. Doing this, potential customers would not hesitate to click on and visit the business web page.

· NEVER use a lot of links that lead customers to different sites as this will overwhelm them. When this happens the essence of the emails will not be understood by the recipients. Lead the audience to one place as much as possible. Confusing them with a lot of sites and pages would make them click away from the website and the email marketing campaign would definitely be a lot farther from achieving high click-through rates.

· TEST the email marketing campaign and refine every detail that needs to be improved. By testing, an email marketer could effectively troubleshoot the flaws of the campaign and be able to formulate a more efficient one.

With Ninjaemails, you can triple your sales and enquiries immediately! We have the latest 2015 high quality premium emails, lowest bounce rate in the industry, no payment for bad data (money back guarantee), 100% opt-in leads with higher open rates, and is voted as the number one email marketing database.

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