The magic of email marketing is found in building it, and using it the right way. When anything is done right you can get the best results from it, when you use it right. Sometimes we are impatient when we try to do things, we expect too much too soon, and as a result we resort to or find ourselves prey to all kinds of short cuts that don't work as good, or not at all.
If you want to see the magic of email marketing the first thing you will have to do is build your list the right way and that means getting a product you want to sell, and one to give away, a domain name related to that product, hosting for that domain, a website to promote your product, a special page on that site this is your optin page where you will offer your free gift/product to people who visit your site in exchange for their name and email address.
Now don't forget this, your gift must be related to what you are selling this way any one sign up to get your gift becomes targeted in other words you now know what kind of information or service these people are interested in.
Okay now just two things again 1. You will need to automate the whole process of getting people to sign up for your free product, and later buy what you are selling, so what you need is an Auto-responder, here you will get your optin form, and you can store future messages to the people who are on your list, the whole thing will be automated for you by the company, set it up once and watch in run.
2. The final step to bring about the magic of email marketing is traffic; you need lots of people to see your website, there are several ways you can promote your website but here are some of the best ways: writing and posting articles, social site like Twitter and Face Book, Blog and classified ads to name a few, get more here
When people start enrolling on your list remember they are people not just names, so be good to them, respect them, inform them, thank them, reward them and they will buy from you for a long time.
Remember build it right and use it right and you will see the magic of email marketing.
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